Fully accredited by Malaysian Qualifications Agency (MQA)

Bachelor of Communication (Hons) in Corporate Communication

Duration
Approximately 3 years

Total Credit Hours
112 hours

Minimum entry requirements
STPM with 2 relevant Principals OR Certificate in Matriculation / Foundation, OR Recognised Diploma,
OR other qualifications as accepted by the Senate with minimum CGPA of 2.00.

Course Modules
Bahasa Kebangsaan A / B (National Language A / B)
Basic Business Management & Marketing
Basic Entrepreneurship
Co-Curriculum I & II
Communication and Negotiation
Communication Law and Ethics
Corporate Interviewing
Corporate Writing
Desktop Publishing
English Grammar and Usage
French / German / Mandarin I, II & III
Human Communication
Integrated Marketing Communication
International Marketing
Introduction to Corporate Communication
Introduction to Corporate Multimedia
Knowledge Management
Managing Advertising and Promotion
Crisis Communication Management
Managing Media Relations
Mass Media and Society
Meeting Skills
Office Application Technology
Organisational Communication Strategies
Pengajian Islam / Pendidikan Moral (Islamic / Moral Studies)
Pengajian Malaysia (Malaysian Studies)
Professional Development
Report Writing
Research in Communication I & II
Small Group Communication
Theories of Communication
Introduction To Social Science
Public Speaking
Basic Marketing
Customer Relations
Corporate Communication Strategies
Managerial Communication
Seminar in Corporate Communication
Industrial Training