Fully accredited by Malaysian Qualifications Agency (MQA)

BACHELOR OF BUSINESS ADMINISTRATION (HONS) IN E-COMMERCE

Duration
Approximately 3 years

Total Credit Hours
119 hours

Minimum entry requirements
STPM with 2 relevant Principals OR Certificate in Matriculation / Foundation, OR Recognised Diploma, OR other qualifications as accepted by the Senate with minimum CGPA of 2.00.

Course Modules
Bahasa Kebangsaan A/B (National Language A/B)
Basic Marketing
Basic Entrepreneurship
Business Accounting
Business Economics
Business Ethics
Business Law
Business Mathematics
Cyber Law
Database Concepts
E-Advertising
E-Commerce for Managers
E-Customer Relationship Management
Financial Management I & II
French / German / Mandarin I, II & III
International Business
Industrial Training
Innovation Management
Intermediate e-Commerce
Internet Marketing
Internet Programming
Introduction to e-Commerce
Introduction to Statistics
Managing Cultural Diversity
Office Application Technology
Operations Management
Organizational Management
Organizational Behavior
Pengajian Islam / Pendidikan Moral (Islamic / Moral Studies)
Pengajian Malaysia (Malaysian Studies)
Product Design & Innovation
Professional Communication
Report Writing
Research Method
Seminar in e-Commerce / Project Paper
Strategic Management
Technology Management

Career Prospects
Graduates of this programme will be able to venture in various fields of business especially Accounting, Finance, Marketing, Human Resources, and Management in the electronic environment. Students will also get the chance to further studies in other specialized field of business.

* Fully accredited by MQA