Fully accredited by Malaysian Qualifications Agency (MQA)

Bachelor of Communication (Hons) in Advertising

Duration
Approximately 3 years

Total Credit Hours
107 hours

Minimum entry requirements
STPM with 2 relevant Principals OR Certificate in Matriculation / Foundation, OR Recognised Diploma, OR other qualifications as accepted by the Senate with minimum CGPA of 2.00.

Course Modules
Advertising and Promotional Campaign and Planning
Advertising Copywriting
Advertising Management
Advertising Principles and Practice
Bahasa Kebangsaan A / B (National Language A / B)
Basic Entrepreneurship
Basic Marketing
Co-Curriculum I & II
Communication Laws and Ethics
Consumer Behaviour
Creative Strategy and Production in Advertising
Desktop Publishing and Print Design
Electives
Electives (Major)
English Grammar and Usage
Human Communication
Industrial Training
Integrated Marketing Communication
Introduction to Communication and Media Studies
Introduction to Corporate Multimedia
Introduction to Social Science
Knowledge Management
Mass Media and Society
Media Management
Office Application Technology
Pengajian Islam/ Pendidikan Moral (Islamic / Moral Studies)
Pengajian Malaysia (Malaysian Studies)
Professional Practice and Ethical Issues in Advertising
Radio Advertising
Research in Communication I
Seminar on International Advertising and Globalisation
Theories of Communication
TV Advertising